About Us
Steve Rotkoff, COL USA Ret.
Steve Rotkoff has served in a wide variety of leadership and planning positions while a uniformed soldier and after retiring from the military. Among his more notable achievements while a soldier:
- He was the lead intelligence planner for GEN Clark as he developed ground attack options for Kosovo
- He was the chief author of the 2001 FM 3-0 (Army Operations), one of the key doctrinal manuals for the Army
- For two years, he commanded a Brigade of 2000 soldiers with 1 Billion dollars’ worth of equipment
- He was the Deputy Combined Forces Land Component Commander (all Army and Marine forces) G-2 (intelligence officer) for Operation Iraqi Freedom. Responsible for intelligence production for all ground forces entering Iraq in 2003
After retirement, Mr. Rotkoff served as the lead for decision-making transformation efforts for the Army. He was the first instructor and curriculum developer for the Army’s critical and creative thinking and group-think mitigation program.
During his leadership of this program, Mr. Rotkoff led the following efforts:
- Facilitated six red teams for GEN Dunford during his tenure as Chairman of the Joint Chiefs. These included a counter-ISIS strategy, a classified version of the National Military Strategy, a focus on countering developing Chinese military capabilities, and others.
- Led education and facilitation efforts for US Forces in Korea and the Australian Defense Intelligence Organization.
- Led the effort to write the Applied Critical Thinking handbook – the industry standard for red teaming. This manual helped inform the book Red Teaming by Bryce Hoffman.
Mr. Rotkoff recently published a book with his sister Leslie Neal-Boylan, entitled ‘Innovative Decision Making in Healthcare.’ This is a red team primer using case studies from the many years of Mr. Rotkoff assisting his sister as she applied red teaming as a clinical and academic nursing leader.
Academic credentials
- Graduate of West Point 1977 – Bachelor of Science.
- Master of Science in Strategic intelligence 1981 -Post-Graduate Intel Program
- Masters in Space Systems Operations 1985 - Naval Post Graduate School
- Masters Military Arts and Sciences 2000 -School of Advanced Military Studies
Whitney Hischier
Whitney Hischier brings a business background to the implementation of red teaming tools within organizations. Together with Steve Rotkoff, she teaches red teaming to MBA students at UC Berkeley, where she serves as a lecturer in strategy and entrepreneurship, as well as to master’s students at Tufts University’s Fletcher School. Prior to teaching, Whitney served in a variety of global consulting and management roles including:
- Assistant Dean for Executive Education at UC Berkeley for nearly a decade, during which time she grew the business 10x
- Senior consultant for Deloitte Consulting’s healthcare division in the US and Europe
- Consultant for KPMG in the UK’s technology implementation division
- Internal consultant to ABN Amro Bank in the Netherlands, Portugal and Spain
- Consultant for San Francisco Consulting Group, a boutique consulting firm focused on telecom
Whitney’s focus in red teaming and scenario planning has included projects across a number of industries, including healthcare, defense, scientific research, and government. Some examples include
- Scenario planning and crisis preparation for Middle Eastern governments planning for pandemics
- Management of aging infrastructure in weapons labs
- Socio-political stakeholder management for a European National Oil Company with projects in Korean shipyards with project management challenges
- Scaling veterinary practices in the US and Europe
- Global management training and business coaching for groups such as Mongolian conglomerates facing dramatic economic swings
- Panamanian business and government officials diversifying national economic interests
Academic credentials
- Stanford University: BA, International Relations, Security and Arms Control
- UC Berkeley- MBA, Certificate in Healthcare Management
- University of Edinburgh- expected MSC in One Health
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